This year I had the privilege of being chosen to design the poster for the 2013 edition of the Annecy International Animated Film Festival.
Here is the first step of my creative process.
My idea was to use the interpretation that one may give to ambiguous drawings and exploit such visual imagination so that each viewer might appropriate the artwork in his or her own way, so as to create a real animated spirit. The aim is not what we could suggest to spectators, explicitly or implicitly, but what comes from their own interpretation. the main feature of animation is the aspect that we want to give it, and this facet is guided by feelings, thoughts, associations of our imaginary and personal history. From an historical perspective, the Rorschach test, given its own nature, both calls to the subject’s sensoriality and his unconscious, but especially to the projection ability that arises from his own free interpretation. My work intention was to exploit the spontaneous answers produced from the subject when he looks at the visual, in order to play on such visual perception process and mental representation.

This atmosphere leaflet was the first step of my Bachelor's Degree project. I worked on the development of a whole new Super Premium Old Tom Gin that I called Black Cat, produced and bottled in Gt. Britain. It is a lightly sweetened style of Gin which which used to be popular in the eighteenth century but was never produced worldwide. I worked on the identity, the design of the bottle and the launching box set, the presentation layout, posters and invitations. All the pictures coming very soon.

I conceived the program of the Museum Night of the Palais de Tokyo in Paris. There is something unique to a museum by night, and the fact that you have only one night to experience it. The idea was to create a real lively and interactive program to express the dynamism and the freedom of the night, while inviting the spectator to follow a certain path so that he might not miss anything.

Materials Technology is a Swedish department of specialists in the field of applied material sciences and technology, which assists the Volvo Car Corporation and other external clients. The identity is the result of a study of already existing chemical symbols, linked to a specific pictogram representing each letter. It creates an eighteen form generative identity, making a more legible message and showing the dynamism, the energy and the dexterity of the department structure.

Some friends and I organized an exhibition around the theme of Agriculture. For my part I decided to design the layout of the Agriculture Federal Law. That law encapsulates the founding principles of Agriculture, its norm and definition. However, we cannot set apart the agricultural sector disparity this is what this work reveals. The composition shows a strong and readable text hierarchy in order to create an easy way of comprehension.